Starter Plan · Included

Find Competitors

Auto-discover the competitors you didn't know you had

Most teams know two or three obvious competitors and miss the dozen that are quietly stealing search traffic. Find Competitors uses your Foundation data — industry, location, positioning, target audience — to surface your top direct and indirect competitors. The output feeds straight into Competitor Spy for deep analysis or Competitor Content Tracker for ongoing monitoring.

How It Works

FUEL reads your Foundation data — industry, geography, target audience, positioning

Searches across Google, social platforms, and review sites for businesses solving the same problem

Returns a ranked list of direct competitors and indirect alternatives

Each entry includes name, URL, and a one-line "why they're a competitor" note

One-click handoff to Competitor Spy (deep report) or Competitor Tracker (weekly monitoring)

Features

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Direct + indirect competitor discovery

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Ranked by overlap with your positioning

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Includes local, regional, and national players based on your reach

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One-line context per competitor so you know why they showed up

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Free to run — no token cost

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One-click handoff to Competitor Spy and Competitor Content Tracker

Example Output

**Direct competitors (5):**
1. acmedental.com — same Tier-2 metro, same family-dentistry positioning, ranks #2 for your top keyword
2. brightsmilestudio.com — same metro, slightly more cosmetic-focused, but overlaps on "general dentistry"
...

**Indirect alternatives (3):**
1. dentalplans.com — discount membership platform; not a clinic, but pulls top-of-funnel traffic for your keywords

Frequently Asked Questions

How is this different from Competitor Spy?

Find Competitors discovers WHO your competitors are. Competitor Spy goes deep on a specific competitor you already know about — their messaging, content, SEO, and weak spots. Use Find Competitors first, then run Spy on the most threatening ones.

Do I need to set anything up?

No. As long as your Foundation stage is complete, FUEL has everything it needs.

Is this free?

Yes. No token cost — it's included on every plan from Starter up.

Ready to use Find Competitors?

Complete your FUEL stages to unlock AI-powered content tools. Start your marketing intelligence journey today.

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