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Terms and Conditions

Last updated: April 7, 2026

1. Acceptance of Terms

By accessing or using FUEL Marketing ("the Service"), operated by eFriend Marketing ("we", "us", or "our"), you agree to be bound by these Terms and Conditions. If you do not agree to these terms, you may not use the Service. We reserve the right to update these terms at any time, and continued use of the Service constitutes acceptance of any modifications.

2. Account Responsibilities

You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You must provide accurate and complete information when creating an account and keep it up to date. You agree to notify us immediately of any unauthorized use of your account. We are not liable for any loss or damage arising from your failure to safeguard your account information.

3. Subscription and Billing

The Service offers free and paid subscription plans. Paid subscriptions are billed on a recurring monthly basis unless otherwise specified. You authorize us to charge your selected payment method for all applicable fees. Prices are subject to change with 30 days' notice. Refunds are handled on a case-by-case basis at our discretion. You may cancel your subscription at any time; cancellation takes effect at the end of the current billing period.

4. Acceptable Use

You agree not to use the Service for any unlawful purpose, to violate any applicable laws or regulations, to infringe upon the rights of others, to distribute malware or harmful code, to attempt to gain unauthorized access to the Service or its infrastructure, or to interfere with the proper functioning of the Service. We reserve the right to suspend or terminate accounts that violate these terms.

5. Intellectual Property

All content, features, and functionality of the Service, including but not limited to text, graphics, logos, software, and AI-generated reports, are owned by or licensed to eFriend Marketing and are protected by intellectual property laws. You retain ownership of the data you input into the Service. We grant you a limited, non-exclusive, non-transferable license to use the outputs generated by the Service for your business purposes. You may not resell, redistribute, or sublicense any AI-generated content without our written consent.

6. Limitation of Liability

To the fullest extent permitted by law, eFriend Marketing shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising out of or related to your use of the Service. Our total liability shall not exceed the amount you paid us in the twelve months preceding the claim. The Service is provided on an "as-is" and "as-available" basis without warranties of any kind, express or implied.

7. Termination

We may suspend or terminate your access to the Service at any time, with or without cause, and with or without notice. Upon termination, your right to use the Service ceases immediately. You may request an export of your data within 30 days of termination. After that period, we may delete your data in accordance with our data retention policies. Provisions that by their nature should survive termination shall remain in effect.

8. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales. If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.

9. Contact

If you have any questions about these Terms, please contact us at [email protected].