FUEL builds the SEO pages, email nurture, and review response engine that stops burning $400 PPC leads on slip-and-fall tire-kickers who were never going to retain.
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You pay $300-$600 per lead on Google LSA and Avvo, and your intake team burns half their day on cases you would never sign. Your practice area pages were written in 2019 by whoever the previous marketing vendor used, and they all sound like the same "aggressive advocate fighting for you" stock copy every other firm uses. Competitors with worse trial records outrank you because they publish weekly and you publish annually. Meanwhile the cases you actually want — the seven-figure MVA and commercial truck cases — go to the firm with the better SEO footprint.
Generate a complete SEO page for "slip and fall attorney near me" or "truck accident lawyer [city]" with the exact headings, schema, and internal links Google wants to see, built from your Foundation data.
After a PPC click, most leads go dark for 48 hours. FUEL writes 5-email sequences that address liability determination, typical settlement timelines, and what happens at the free consultation — so by the time your intake calls, the lead knows who you are.
Run Local SEO Checker on your top three markets. Generate city-specific landing pages for "car accident lawyer [city]" across your service area without duplicate-content penalties.
Review Response drafts a measured reply to every Google review — including the difficult ones from prospects you declined — in under 30 seconds. No more associate writing defensive responses at 10pm.
Your Foundation interview flags the state you practice in and the associated ethics rules. Content comes back with the required disclaimers ("prior results do not guarantee a similar outcome"), avoids language that implies specialization where none is certified, and never uses manufactured testimonials. Final review is always yours — FUEL drafts, your compliance attorney signs off.
LSA and Avvo fill your top-of-funnel. FUEL fixes the middle and bottom. Better practice area pages raise LSA quality scores (which lowers your per-lead cost), and email nurture warms those leads before intake calls. Most PI firms see LSA lead cost drop within 60 days of shipping stronger landing pages.
Yes — it writes them the way you already talk about cases in public: no client names, anonymized facts, focus on case type and outcome range. You control what goes in. FUEL will also generate templates for obtaining signed client consent if you want to run a named testimonial program.
Mass tort is exactly where FUEL earns its keep. You can stand up a complete content track for a new drug or device campaign — landing page, intake email sequence, FAQ page, symptom guide — in a day, not a month. When a new mass tort opens, speed of content is competitive advantage.
Most legal marketing agencies charge $3,000-$10,000/mo and deliver two blog posts and a monthly report. FUEL is $29-$999/mo, you keep control of the calendar, and the output is 10x higher. The one thing an agency does that FUEL does not: chase links and handle technical SEO audits. Most firms use FUEL for content and keep a small retainer for technical SEO.
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