FUEL builds the T65 nurture campaigns, AEP content calendar, and CMS-compliant landing pages Medicare agents need to stop relying on $40 internet leads.
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You spend October 15 through December 7 in survival mode and the rest of the year wondering where the pipeline went. The internet leads you buy for AEP cost more every year and convert worse. Your T65 list from last quarter went stone cold because nobody followed up. CMS changes the marketing rules again and your old website copy is suddenly non-compliant. Meanwhile the captive agent at the big carrier shows up first on Google for "Medicare Advantage [city]" because their parent company publishes 40 articles a month and you publish when you remember.
Most T65 prospects decide 3-6 months before their birthday. FUEL writes a 6-touch email sequence — "What turning 65 actually means," "Medicare Advantage vs Supplement decoded," "What Part D really covers" — so by the time they call, you are the obvious choice.
Ninety days of blog posts, emails, and GBP content covering AEP deadlines, plan comparison, Special Enrollment scenarios, and the top questions beneficiaries actually ask. One calendar, zero guesswork, compliance-aware.
Separate pages for Medicare Advantage, Medicare Supplement, and Part D — each with the right disclaimers, the right FAQ, and the right keyword target. No more cramming everything into one "Medicare" page that ranks for nothing.
Medicare buyers check reviews obsessively. Review Response drafts replies that stay inside CMS and carrier rules, and the GBP Audit shows exactly which keywords your profile is missing versus the top three agents in your county.
Drafts avoid prohibited terms (like suggesting one plan is best without qualifying it), include the required TPMO disclaimer language where applicable, and do not use prohibited imagery of the Medicare card or government logos. Your compliance review stays final — FUEL writes within the rules, you sign off before anything publishes.
That is exactly the shift. FUEL's T65 workflow puts you in front of prospects 4-6 months before their birthday, which spreads production across the calendar. Agents who run T65 nurture consistently report 30-40% of their new business comes from outside AEP within a year — and AEP becomes a renewal and re-shop season instead of a fire drill.
No — it speeds it up. Generic, compliant content templates go to carriers cleaner than hand-written drafts that often contain terms carriers flag. Many agents find their carrier approval turnaround drops because the first draft is already in the right shape.
Yes. Recruiting landing pages, "why join our agency" nurture sequences, and agent-facing content ("how to build a Medicare book") are standard workflows. The same engine that sells Medicare to beneficiaries sells the agency to new agents.
Handled as a separate track with appropriate sensitivity. DSNP content is written for caregivers and community health workers as often as for beneficiaries themselves, and respects the different decision dynamics. You tell FUEL the audience, it tunes the language.
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